Ch. 17 - Advertising and Public Relations-Biria-Seyid

-

 

Biria can adopt a digital-first, lifestyle-driven marketing strategy by leveraging Instagram, Facebook, TikTok, and YouTube to showcase real users riding in everyday settings. Engaging content and ads highlight commutes and leisure rides. Public relations efforts include hosting test ride events in major cities to offer hands-on experiences.






Comments

Post a Comment

Popular posts from this blog

Biria Electric Bike--Seyid Fall

-
Image
  . Mission statement; They enhance health and well-being, cut down on carbon emissions, and foster more livable, interconnected communities. Brief history: Biria Bikes, founded in Germany in 1982 by Mehdi Biria, has long been known for innovative and comfortable bicycle designs, including the invention of the first anti-locking hydraulic brakes system for bicycles. These e-bikes possess a top speed of 20 mph on pedal assist mode, a rear-mounted motor, and a high-capacity battery delivering 30 to 55 miles of assisted travel Strengths: Range: Over 55 miles per charge with pedal assist or up to 65 miles per charge. Battery: 48V, 14 Amp LG battery or Bafang 48V, 15 Amp UL2271 Certified Samsung battery. Weakness: Lack of headlights or brake lights. Balance may seem off when first mounted due to the battery and motor being mounted at the rear. Opportunities: They use different types of motors, but all deliver robust performance of up to 20 mph. The prices range from $1,695 to $2,250 ...
Read more

Ch. 5 - Developing a Global Vision-Biria-Seyid

-
Image
Biria Bikes envisions a future where cycling promotes health, reduces carbon emissions, and builds interconnected communities. Committed to quality and innovation, Biria creates elegant bicycles that seamlessly fit into daily life. With European roots and a growing presence in the U.S., Biria continues to propel every adventure with style.
Read more

Developing and Managing Products

-
Image
  Development of the Biria Electric Bike Biria was launched in 1982 and entered the U.S. market in 2002, introducing its easy boarding Bike. The Biria Electric Bike was developed with a focus on comfort, accessibility, and urban mobility. The company, known for its commuter-friendly bicycles, expanded into the electric bike market by integrating modern e-bike technology into their classic, easy-to-use designs.
Read more