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Showing posts from April, 2025

Ch. 16 - Promotional Planning for Competitive Advantage-Biria-Seyid

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 Biria bikes feature a step-through frame, making them easy to mount and ideal for older adults, casual riders, and those with mobility issues. Offering strong performance at a more affordable price than many premium brands, Biria combines safety, reliability, and style—appealing to a broad range of modern urban cyclists.

Ch.10 - Product Concepts-Biria-Seyid

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  . The Biria brand name is simple, stylish, and memorable, reflecting its European roots and commuter-friendly identity. Its clean, minimal brand mark conveys modernity and approachability, appealing to urban riders. Together, they enhance brand recognition, trust, and loyalty, positioning Biria strongly in the competitive electric bike market.   

Ch. 18 - Personal Selling and Sales Management -Biria-Seyid

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The Biria e-bike sales process begins by identifying potential customers like commuters or casual riders. Sales reps assess needs, ask open-ended questions, and present key features like the step-through frame and pedal assist. They address objections, close confidently with offers, and follow up post-sale to ensure satisfaction and referrals.

Ch. 17 - Advertising and Public Relations-Biria-Seyid

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  Biria can adopt a digital-first, lifestyle-driven marketing strategy by leveraging Instagram, Facebook, TikTok, and YouTube to showcase real users riding in everyday settings. Engaging content and ads highlight commutes and leisure rides. Public relations efforts include hosting test ride events in major cities to offer hands-on experiences.