Ch. 1 - Overview of Marketing-Biria-Seyid

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Mission statement: They enhance health and wellbeing, cut down on carbon emissions, and foster more livable, interconnected communities.

Brief history: Biria Bikes, founded in Germany in 1982 by Mehdi Biria, has long been known for comfortable bicycle designs, including the invention of the first anti-locking hydraulic brakes system for bicycles


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