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Showing posts from March, 2025

Ch. 15 - Retailing-Biria-Seyid

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Biria Bikes stands out by combining style, comfort, affordability, and innovation, making it ideal for urban commuters and casual riders. Known for quality and practicality, Biria offers both reliable city bikes and stylish cruisers. In NYC, you can find Biria e-bikes at Tread Bike Shop, 225 Dyckman Street.

Ch. 6 - Consumer Decision Making-Biria-Seyid

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When considering a Biria electric bike, consumers often compare it to brands like Rad Power Bikes, known for affordability and performance. They assess features such as design, motor power, battery life, and price. Biria competes within an evoked set where buyers seek the best fit for their commuting needs.

Ch. 5 - Developing a Global Vision-Biria-Seyid

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Biria Bikes envisions a future where cycling promotes health, reduces carbon emissions, and builds interconnected communities. Committed to quality and innovation, Biria creates elegant bicycles that seamlessly fit into daily life. With European roots and a growing presence in the U.S., Biria continues to propel every adventure with style.

Ch. 4 - The Marketing Environment-Biria-Seyid

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  Biria's target market includes urban commuters, casual cyclists, and individuals with mobility challenges. Their e-bikes are especially appealing to young parents, older adults, and those seeking low-effort, stylish transportation. Biria prioritizes comfort, practicality, and ease of use, making their bikes ideal for a broad age range and lifestyle needs.

Ch. 11 - Developing and Managing Products-Biria-Seyid

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  Biria developed its e-bike by combining European design principles with modern technology, focusing on comfort, accessibility, and practicality. The bikes feature a step-through frame for easy mounting and dismounting, making them ideal for urban riders, casual cyclists, and those with mobility challenges. Innovation and style remain central to their design.

Ch. 3 - Ethics and Social Responsibility-Biria-Seyid

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  The company's product offerings suggest a commitment to social responsibility in several key areas like, promoting Health and Well-being: Biria emphasizes that their bicycles enhance health and well-being, encouraging active lifestyles among riders. By providing accessible and user-friendly bike designs, they support physical activity and its associated health benefits.

Ch. 2 - Strategic Planning for Competitive Advantage-Biria-Seyid

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  This e-bike offers a strong range (55–65 miles) and quality batteries (LG or Samsung). However, it may lack headlights and feel unbalanced due to rear motor placement. It delivers up to 20 mph performance and costs $1,695–$2,250. Risks include motor overheating, electrical issues, and speed-related violations.

Ch. 1 - Overview of Marketing-Biria-Seyid

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. Mission statement: They enhance health and wellbeing, cut down on carbon emissions, and foster more livable, interconnected communities. Brief history: Biria Bikes, founded in Germany in 1982 by Mehdi Biria, has long been known for comfortable bicycle designs, including the invention of the first anti-locking hydraulic brakes system for bicycles