Posts

Showing posts from May, 2025

Final Post - No Text Chapter - Social Media and Marketing -Biria-Seyid

Image
Biria eBikes utilizes Instagram most effectively as its top social media platform. With a strong focus on clean design, lifestyle imagery, and visually appealing content, Instagram allows Biria to showcase its stylish European inspired bikes in real world urban settings.

Ch. 8 - Segmenting and Targeting Markets-Biria-Seyid

Image
  Biria eBikes are positioned for individuals and families across key life cycle stages, including young parents and older adults with grown children. The brand appeals to those who value practicality, comfort, and style, offering low-effort mobility solutions ideal for a wide age range of urban and lifestyle-focused riders.